Denise Rudberg – Her final steps
True Crime-Inspired Audio Series
Her Final Steps (Hennes sista steg) is the first instalment in Denise Rudberg’s audio series Evil of the Night, created exclusively for Storytel. Rudberg is one of Sweden’s most successful and widely read contemporary authors. Inspired by a real-life case from the 1970s, the story unfolds through the eyes of a radio journalist.
For the launch, we developed a cohesive communication concept and visual identity, including the audiobook cover and a 360° campaign spanning outdoor advertising, TVC and digital media. Drawing on the visual language of the 1970s, we created a suspenseful and authentic period atmosphere that tied every touchpoint together and brought the story’s world to life.
Client: Storytel
Deliverables: Communication concept, visual identity, audiobook cover, outdoor advertising, TVC, social media films, digital advertising.
Building awareness for Storytel Original
Storytel Original is exclusive content created specifically for audio. We developed a social-first campaign designed to build awareness, spark interest and drive conversion. A distinctive 1970s-inspired visual concept gave the campaign a strong identity, tying everything together across channels and formats – from broad awareness to conversion – and creating a consistent Storytel Original experience throughout the customer journey.
The story follows a night of violence in a quiet residential area outside Stockholm, where three women are attacked and one is murdered.
Denise Rudberg is one of Sweden’s most successful authors, known for her bestselling crime and suspense novels. Her authentic portrayal of 1970s Sweden shaped the visual language of our campaign.
Denise Rudberg
