A new world of suspense

With Polar, bestselling crime writer Mari Jungstedt enters a new landscape – and launches an epic new suspense series set against the dramatic backdrop of the far north. Neither snow, ice nor polar darkness can hide the crimes that have been committed.

Into the darkness

For the launch, we wanted to create a sense of tension and anticipation around both Jungstedt and the new world she was entering. We brought her together with a pack of sled dogs, using the charged encounter between author and animals to create a cinematic expression filled with presence, mystery and suspense.

The strong imagery and Nordic atmosphere became the foundation for a campaign designed to introduce Polar as a powerful new chapter in Jungstedt’s authorship.

Client: Norstedts

Deliverables: Campaign concept, social media films, in-store campaign