Prevent – Healthy Digital Work Practices
How healthy is your digital work environment?
Digitalisation makes everyday work easier, but it also brings new workplace risks. For Prevent, we developed a communication concept highlighting issues such as digital frustration, hybrid working and mental strain.
Through subtly surreal films for social media, we captured feelings and situations that many people experience but find difficult to put into words. The campaign brought together Prevent’s different resources and guided the target audience to a landing page with in-depth articles and practical support.
The result was relatable, engaging and informative communication around a growing workplace challenge.
Client: Prevent
Deliverables: Social media films, digital advertising, landing page
Films
Selected Social Media Films
Targeted Messages
The campaign used film and digital advertising to bring attention to the realities of working on the road, drive awareness of the training and ultimately contribute to a safer working environment. The films ran frequently across the partners’ own social channels, with each film focusing on a specific safety issue and delivering a targeted message to the audience.