Emelie Schepp – Hundred days in July
Tension in the Countdown
Ahead of the launch of the bestseller author Emelie Schepp’s standalone novel Hundra dagar i juli, ( (One Hundred Days in July) - we created a campaign built around the book’s central theme – the countdown. Through numbered posts and social media films, we built anticipation and raised the pulse over the 100 days leading up to release. The campaign combined emotional storytelling with a clear dramatic arc and digital advertising.
Client: Norstedts
Deliverables: Communication concept, social media films and content, numbered posts, digital advertising, direct marketing, in-store campaign.
Social media film
100 days before launch, we started building anticipation through a film created for social media – gradually introducing the story, characters and atmosphere.