Lucinda Riley
Creating a universe for a global bestseller
Lucinda Riley was one of the world’s most successful contemporary authors, with her novels translated into 37 languages and more than 30 million copies sold worldwide.
Her internationally acclaimed series The Seven Sisters follows seven adopted sisters and is loosely inspired by the mythology surrounding the Pleiades star cluster. The series became a global publishing phenomenon, with each new instalment reaching bestseller lists around the world.
Building the Swedish universe
We were involved from the very beginning of the series’ Swedish launch, creating a distinctive visual and communication universe around Lucinda Riley and The Seven Sisters.
Drawing inspiration from the books’ sweeping stories, exotic locations, mystery and romance, we developed a rich visual world designed to connect the individual titles while building recognition for the series as a whole.
Our work extended from selected book covers and print design to the complete marketing expression surrounding each new release.
Client: Strawberry and Bazar Förlag
Deliverables: Brand strategy, campaign concept, book covers, campaign films, social media, digital advertising, print advertising, outdoor-campaigns, in-store campaigns
A story that grew with every book
As the series grew, so did the campaign. Each new title became an opportunity to expand the universe while maintaining a strong and recognisable identity.
Across film, digital advertising, social media, print and in-store communication, we created campaigns that brought readers deeper into the world of The Seven Sisters and helped establish Lucinda Riley as a major author brand in Sweden.
